For Server and Workstation Products, Rutronik and ASUS Sign EMEA Franchise Agreement


The leading Taiwanese motherboard and computer manufacturer ASUS is entering into a partnership with Rutronik for the EMEA region. With its professional solutions for workstations and servers, with an availability of up to five years, the company is targeting the fast growing market for high performance solutions in fields such as medical image processing, video surveillance, and automation technology for AOI systems. The agreement is effective immediately.

As a result of this agreement, Rutronik is adding workstation and server motherboards, barebones systems, and server systems to its existing portfolio in order to meet customers’ growing demands for solutions in the field of IIoT and cloud connectivity. ASUS solutions, which are designed for high performance as well as high data throughput, can connect up to eight graphics cards or compute accelerator cards in parallel, including single- to dual-socket solutions. This allows deep learning and artificial intelligence applications to be broadly implemented in the form of building blocks.

The barebones segment includes generic solutions as well as 1HE solutions with a short installation depth. The range of server solutions is rounded out by workstations for deep learning and content creation, which are of particular interest to IT service providers.

“Our new industrial solutions allow us to penetrate a whole new market,” says Thomas Pannenbecker, Country Head of ASUS in Germany. “Rutronik is the perfect partner to join forces with, as we travel down the path to Industry 4.0.”

“ASUS workstation and server products complement Rutronik’s portfolio in a segment that is becoming increasingly important due to digitization and the growing use of artificial intelligence in industrial environments,” says Mario Klug, Senior Marketing Manager Embedded Boards & Systems at Rutronik.

About Rutronik

RUTRONIK UK LTD is operating as an independent company with a team of highly qualified UK employees with broad experience of the electronics industry. Parent company Rutronik Elektronische Bauelemente GmbH is one of the leading broadline distributors for semiconductors, passive and electromechanical components in addition to storage technologies, displays & boards and wireless products. The markets that the company primarily targets include automotive, medical, industrial, home appliance, energy and lighting. Wide-ranging services, competent support in the areas of product development and design, as well as individual logistics and supply chain management solutions round off its customer and future-orientated range of goods and services.


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